As with humans, the health of dogs and cats begins with nutrition. It is an essential part of our overall approach to the health of your pets.
The health of cats and dogs begins with nutrition. It also helps prevent certain diseases or manage chronic conditions such as diabetes, urinary or joint problems. Since 1989, we have made it an essential part of our overall approach to cats and dogs' health, alongside our pharmaceutical portfolio.
From the very beginning, we have been keen to be as close as possible to the nutritional needs of dogs and cats. In the early 90s, when many pets were still being fed leftovers, Virbac invested in developing diets that are highly adapted to the needs of cats and dogs, the highly evolved carnivores in our homes.
Virbac's mission is to continue to improve animal health by designing solutions dedicated to the prevention and management of major animal diseases. Nutrition is one of the pillars of preventive medicine, and one of the essential means of ensuring the good health of our companions on a daily basis. This is why VETERINARY HPM® is so important to us.
Our diets are designed and formulated by veterinary nutritionists with the aim of promoting the health and quality of life of cats and dogs. We also work closely with vets and vet nurses, and actively support them on a daily basis. They are the health experts who know what is best for your pet, so we ensure they have the products they need.
1989
Nutrition for cats and dogs is included in our comprehensive approach to animal health
Convinced that health begins with nutrition, Pierre-Richard Dick, a vet and founder of Virbac, buys Imperial Dog, a manufacturer of food for dogs, in the heart of the Camargue Natural Park, founded by veterinarian Jean Cathary. Whilst animal nutrition across the world often still consists of human leftovers, Virbac invests in highly evolved nutrition.
1990
Launch of a veterinary dry dog food in France
From the early 90s we have had a presence in French veterinary clinics. Practitioners and animal owners discovered Imperial Dog, then Imperial Cat (1997), our first formulation developed to support cats and dogs throughout their lives. A few years later Virbac Consult Diet was also launched, with formulations for animals with health problems.
1997
European launch
As experts in health and well-being of cats and dogs, vets and vet nurses have always been at the heart of our approach to animal nutrition. Launches across Europe started following the success experienced in French practices.
1997: Finland
1999: Austria, Portugal and Switzerland
2000: Belgium
2001
Knowledge about animal nutrition is developing, as are our foods!
Imperial Dog is giving way to Vet Complex. With Vet Complex 1 Dog (2001) and Vet Complex 1 Cat (2003), our new Lifestage and Clinical formulations are enriched with nutrients which contribute to animal health. Our Clinical range then caters for 80% of the health problems of cats and dogs. At the same time, our production teams have been perfecting manufacturing techniques and in 2003, our Camargue production unit was awarded ISO 9001 quality certification.
2005
A success story! The global extension continues.
Throughout the first decade of the 21st century we continued our expansion in a growing number of European countries. From 2005, our diets were also sold in the Middle East and Asia.
2002: Poland
2003: The Netherlands
2005: Spain, Israel and Japan
2006: Bulgaria
2009: Great Britain and Lebanon
2010
A New Wave of Innovation
As knowledge on animal nutrition continues to improve, we strengthened our team of animal nutrition experts. A formulation high in protein and low in carbohydrate is Virbac's focus, to match the latest research. Five years later, VETERINARY HPM® is born.
2011
Our Cat and Dog Foods Win Over Latin America
Throughout the decade, Virbac's animal nutrition continued its development in Europe and launched in Latin America.
2011: Hungary, Mexico and Costa Rica
2012: Denmark and Romania
2014: Tunisia
2015
A key innovation to better meet the nutritional needs of carnivores
After five years in development, we launched VETERINARY HPM®, a new Lifestage range based on a radically new formulation concept. Formulated in accordance with the nature of domestic carnivores, thanks to a low carbohydrate, high protein formulation (90% of animal origin), the range offers dog and cat food adapted to their age, size, and neutering status.
2016
Our Diets Are Popular With Cat and Dog Owners!
VETERINARY HPM® Adult Small & Toy was tested by the independent organisation and the top consumer association in France, UFC-Que Choisir. It was scored at 16.4/20 and was described as one of the "best choices" among the twenty complete dog foods. In 2017, VETERINARY HPM® Adult with Salmon Neutered & Entire Cat scored 17.5/20, placing it among the "best choices" of the thirteen dry cat foods analysed by the National Institute of Consumption (INC).
2017
The VETERINARY HPM® Range is Expanding
Following the success of the Lifestage range, the VETERINARY HPM® Range is expanding: a comprehensive clinical range allows us to meet nutritional needs related to specific health disorders, without forgetting about their carnivorous nature.
2017
The VETERINARY HPM® Range is Expanding
Following the success of the Lifestage range, the VETERINARY HPM® Range is expanding: a comprehensive clinical range allows us to meet nutritional needs related to specific health disorders, without forgetting about their carnivorous nature.
The health of cats and dogs begins with nutrition. It also helps prevent certain diseases and manage chronic conditions such as diabetes, urinary or joint problems. Since 1989, we have made it an essential part of our overall approach to cat and dog health, alongside our pharmaceutical portfolio.
From the very beginning, we have been focused on being as close as possible to the nutritional needs of dogs and cats. In the early 90s, while many pets were still fed leftovers, Virbac invested in developing diets that are highly adapted to the needs of cats and dogs, the highly evolved carnivores in our homes.
Virbac's mission is to continue to improve animal health by designing solutions dedicated to the prevention and management of major animal diseases. Nutrition is one of the pillars of preventive medicine, and one of the essential means of ensuring the good health of our companions on a daily basis. This is why VETERINARY HPM® is so important to us.
Our diets are specially formulated by veterinary nutritionists to help promote the health and quality of life of cats and dogs. We also work closely with vets and vet nurses, and actively support them on a daily basis. They are the health experts who know what is best for your pet, so we ensure they have the products they need.